About Trademark Licensing

²ÝÁñÊÓƵ State University trademarks not only protect the reputation of the university, but the revenue from our licensed products also give back to the ²ÝÁñÊÓƵ community by supporting initiatives for students and faculty.

Mission

²ÝÁñÊÓƵ State University Trademark Licensing program protects the reputation and goodwill of ²ÝÁñÊÓƵ State University through the control and appearance of its name and indicia’s in the marketplace and elsewhere. It promotes and advances ²ÝÁñÊÓƵ State University by keeping its name and indicia’s in the public eye and through the association of reputable vendors who provide quality goods and services. The revenue generated from the sale of licensed merchandise help to fund university initiatives and scholarships.

ksu logo on outside display

²ÝÁñÊÓƵ Trademarks

²ÝÁñÊÓƵ has registered trademarks with the United States Patent and Trademark Office (USPTO). ²ÝÁñÊÓƵ’s trademarks are listed and displayed on the trademark licensing official logo sheet. As indicated on the logo sheet, any use of the ²ÝÁñÊÓƵ trademarks requires licensing approval from ²ÝÁñÊÓƵ and The Collegiate Licensing Company (CLC).

Trademark Protection

Importance of Buying Licensed Gear

  • Use of ²ÝÁñÊÓƵ’s trademarks and wordmarks without permission constitutes trademark infringement
  • Royalties help fund university marketing initiatives and provide support for ²ÝÁñÊÓƵ Athletic Scholarships
  • Licensed product has been reviewed and approved for messages deemed appropriate to associate with the University 

Signs of Unlicensed Products

  • Product seems to be made of poor quality
  • Trademarks are used in a distasteful manner
  • ²ÝÁñÊÓƵ trademarks are manipulated or distorted
  • No hologram label
  • Cut tags
  • No registration marks, such as the ® or TM

 

Where to Report

Report unlicensed product by sending an email to licensing@kennesaw.edu Please include as much information as possible (a picture, where it is being sold, who produced the product, etc.)

The Collegiate Licensing Company

The University has contracted with The Collegiate Licensing Company (CLC), the nation's leading collegiate licensing and marketing representative, to enhance the University's efforts in this area. The CLC Consortium consists of nation’s top colleges, universities, athletic conferences, bowls, the NCAA, the College Football Playoff, and the Heisman Trophy. Based in Atlanta, CLC provides its member institutions with expertise, resources, and experience necessary to maximize licensing revenue potential through the power of consolidation.

CLC
1075 Peachtree Street,
Suite 3300
Atlanta, Georgia 30309
770-956-0520

Collegiate Licensing Company logo